Communicating in business is usually about creating clarity so that people can take action. If our message is lost in transmission, we may have lost an opportunity to support change, missed a sale, or weakened a relationship.
Brevity is key to effective presentations and business communication. It helps us stand out and helps our message be memorable.
The latency and recency effects assert that we remember the start and the end of things. What are the key messages that you want people to remember? Keeping the latency and recency effect in mind, it is best to include the main points at the start and reinforce these again at the end.
Starting and wrapping up your presentation with 3 bullet points can be an effective way to boost retention of your message.
Rather than going into a long description, boil it down to 3 bullet points.
Think about your upcoming presentations or marketing messages. What are the key points you want to communicate? What do you want to get across?
Think about the presentation. Write out the three bullet points you want people to remember.
Now think about the audience. What is important to them? What action do you want them to take?
Now rewrite your three bullet points.
As you think about the overarching arc of the presentation, what can you do to reinforce these three bullet points at the start of the presentation, and at the end?
Insert it now!
The 3 bullet point tip is also useful beyond communication, in light of overall productivity. Simpler is better. It helps us focus. As it applies to time management, a the start of the day identify what are the 3 core items that MUST GET Done. If all else fails, what are those 3 things?
- What is the message you want to communicate?
- What do you want people to remember, and take action on?
- What are the three bullet points?
Leadership | Teamwork | Business Success
Author of multiple books including Effective Virtual Conversations (2017), Coaching Business Builder (2018) and From One to Many: Best Practices for Team and Group Coaching (2013)
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