One area which I think often gets pushed to the side is that around presentations. Whether we are being formally asked to lead a webinar, or present something “on the fly”, brushing up on our presentation skills can go a long way.
While there is a whole art and science behind presentations, I like to always bring it back to KEEP IT SIMPLE. I’m going to model that in today’s posts as well, sharing with you five key areas to keep in mind when you go to design or lead your next presentation:
- Connect people early on with their WIIFM – What’s In It For Me? What’s important about this topic for people?
- Use real-time examples. If you have time, is there an opportunity for people to share a real-time example of how they are focusing on this topic. The question might be: “Who can share an example you are currently working around, as it relates to this topic?”. This helps make it not only meaningful, but relevant and usually a lot more urgent than if you were talking about the topic in a more conceptual way.
- Consider the start, middle and end. We tend to remember the start and end of things. Really think through how you want to start the presentation and how you want to wrap it up. What are
- What are the top 3 bullet points? We operate in a fast-paced business context, where direct communication can be an advantage. What are the top 3 bullet points you want to share during the presentation, or have people retain?
- Use graphics that capture attention. Media use in many presentations is an expectation and can bring to life many of the ideas you are covering. What are the graphics that are going to provide a focus and inspiration?
Finally, as a bonus tip, remember that most people prefer to bring their own voice into the presentation and talk about the issues that are relevant to them, rather than passively sitting back and being talked at. What can you do to bring their voices and experience into the room?
Leadership | Teamwork | Business Success
Author of multiple books including Effective Virtual Conversations (2017), PlanDoTrack (2019) and From One to Many: Best Practices for Team and Group Coaching (2013)
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