Magnifying things that are currently working well, and augmenting them, is a great way to accelerate business, and/or augment what you are already doing. When things are working well, it can be important to continue doing what you are doing but doing more of it or magnifying it in different ways. This can be particularly important as it relates to marketing and/or getting your message out.
What can magnifying something 10x look like?
- Increase the frequency of doing something – if you do it monthly – consider offering it/posting it 3 x a week.
- Team up with someone else to expand your reach, or partner with a whole collection of people.
- Consider what other platforms you can leverage to expand your reach. If something only goes out to your mailing list, could this be posted on your other social feeds – FB, LinkedIn. Does your mailing list sign up have a call to action?
- Apply the pareto principle to determine what is really important and is giving you value and then to strategically focus on that area only.
Linked with this week’s post around the 3 Rs – Reduce, Reuse and Recycle, magnification may only mean small tweaks, building onto what you already have so that you are not starting from scratch.
What can you do to magnify things?
Leadership | Teamwork | Business Success
Author of multiple books including Effective Virtual Conversations (2017), Coaching Business Builder (2018) and From One to Many: Best Practices for Team and Group Coaching (2013)
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