Think about the use of color in your branding, as well as how color is incorporated in different ways digitally on your screen and around your office.
Consider how these colors activate different emotions:
Orange – Optimism, warmth, freedom and more
Yellow – Positivity, Curiosity, Happiness
Green – Nature
Blue – Power, Confidence and purpose
Purple – Mastery, Royalty, Imagination and more
Pink – Creativity, Gratitude, Calm, and more
Red – Action, Passion, Energy, Fire, and more
I personally like to share the following wheel with others to illustrate this Psychology of Color:
Enjoy your reflection!
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