Just recently, perhaps due to blog size, or other, the search function on the site has changed. It means that you can’t go back and search posts earlier than this year. While you can still find them through tags and dates, it may mean that it’s harder to find older content. That makes these Friday posts even more important where I reach back, and share, an older blog post.
Today I am reaching back to one from September 2014, entitled “What’s the WIIFM” . It was Teams365 blog post 265 and here’s what I wrote:
#Teams365 #265: What's the WIIFM?
The WIIFM, or the What's In It For Me, is an essential leadership concept to keep in mind.
WIIFM has connections with employee engagement, developing and delivering stellar presentations, recognition and motivation.
Let's first look at motivation. Psychology posits that we get motivated through our internal drive, or externally. As leaders, helping our team members connect around What's in it for me when faced with a new project or task, helps increase the internal motivation. It also may provide us with some cues as to what we can do to provide external support for those individuals, given what they find motivating.
In developing presentations or public speaking, helping your audience connect with their WIIFM (What's in it for me) creates a richer learning experience. We should always be trying to design presentations (content, approaches, flow) from their perspective as well.
Employee engagement and recognition continue to be hot button topics. WIIFM is central to engagement and puts our team members in the heart of being part of the driving force of what creates an engaged workforce. Create a habit of asking people to consider their WIIFM and contribution with new initiatives, and as change processes happen.
Finally, in recognition (something we don't often get enough of), lead from individuals WIIFM.
Where else could you get people you work with to consider the WIIFM?
Enjoy your weekend!
Potentials Realized | Effective Virtual Conversations | Coaching Team Leaders
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Author of several books including the 2018 Coaching Business Builder Workbook and Planner & Effective Virtual Conversations (2017)