WIIFM has connections with employee engagement, developing and delivering stellar presentations, recognition and motivation.
Let's first look at motivation. Psychology posits that we get motivated through our internal drive, or externally. As leaders, helping our team members connect around What's in it for me when faced with a new project or task, helps increase the internal motivation. It also may provide us with some cues as to what we can do to provide external support for those individuals, given what they find motivating.
In developing presentations or public speaking, helping your audience connect with their WIIFM (What's in it for me) creates a richer learning experience. We should always be trying to design presentations (content, approaches, flow) from their perspective as well.
Employee engagement and recognition continue to be hot button topics. WIIFM is central to engagement and puts our team members in the heart of being part of the driving force of what creates an engaged workforce. Create a habit of asking people to consider their WIIFM and contribution with new initiatives, and as change processes happen.
Finaly, in recognition (something we don't oten get enough of), lead from individuals WIIFM.
Where else could you get people you work with to consider the WIIFM?
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