The term “hybrid” finds its roots in the latin term ibrida referring to the offspring of two dissimilar animals (the offspring of two dissimilar animals, specifically the tame sow and the wild boar). It was not in use much until the mid-1800 where its was largely used in the agricultural realm.
As we enter Q2 2022, the verdict is that the hybrid work model is here to stay. In fact, the World Economic Forum states that it will be the default work strategy by 2024 as a response to changing nature of work, talent recruitment and retention, and the ongoing shifts in our world from economic to political. Default does not, however, mean defined. We are no longer talking about mating two species together. Today we use hybrid in a much different way - 3D at scale human interaction supported by technology. With regards to the model of work, it refers to a model of engaging people to carry out activities aligned to a purpose where they are both in person and remote.
3 barriers to successful hybrid work are 1) lack of workplace innovation, 2) insufficient oversight, and 3) cultural shifts.
Using personas to explore the different employee experiences (current and future) is one way to start the conversation with your team and organization. Persona-based work models allow you to gain information and insight about the needs, wants, aspirations, and challenges of different workers and then to build a response tailored to different categories. A 2020 Boston Consulting Group report stated using a person-based hybrid work strategy to design and roll out specific, tailored flexible options to each employee personal group had many positive impacts including 10% reduction in turnover, as well as increased productivity.
Potentials Realized has long used personas as a way to tell the story of remote workers and more recently Reconnecting Workspaces. The Digital Dozen, pioneered in Jennifer’s writing starting in 2019, was the first group of personas used across different programs to support understanding personas, connecting to participants lived experience, and finding a way forward to support leaders, managers and peers in the hybrid work space.
In 2022 we will be evolving our persona-based universe even further. We aim to support you and your teams to hold authentic conversations about connection, trust and accountability, autonomy and growth as we gain greater understanding of our own thoughts and preferences to the evolving hybrid experience and then looking to co-create workable solutions for those with whom we work.
Join us on Thursday May 12th at 12 noon ET to learn more as we take a deeper dive in call 6 of 7 of our 18th Anniversary Calls to explore the Hybrid Work Styles Quiz.
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