Visuals are an important anchor and focus point for professionals in the virtual, remote and hybrid space. In addition to visuals creating an anchor, they also serve to make complex issues more understandable.
Here’s a short excerpt from Reconnecting Workspaces
BRAIN TIP: MAKE IT VISUAL/FOCUS
Visuals are powerful. While commonly debated as a point of potential “fake news,” a 1982 IBM brochure indicated that our brains process images 60,000 times faster than text.44
A study by Crocket found that “people can remember the content of 2500 pictures with over 90 percent accuracy 72 hours after looking at them for only 10 seconds. A year later participants
had 63 percent recall of those same images. With traditional lecture format delivery, students only remember 10 percent of the material 72 hours later.”45
Think about how metaphor, and how visual metaphors, i.e., pictures, can capture and encode ideas in a much different way than just words.
It’s one of the reasons why we’re exploring this here, and you’ll notice across this book that each chapter has icons to signify some of the key tips of the chapter, along with other illustrations.”
Excerpt – Reconnecting Workspaces: Jennifer Britton, page 20, All Rights Reserved.
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