In order to help people connect with their WIIFM, consider these approaches:
#1 – Ask the question directly –“What’s important about this topic to you?”.
#2 – Ask a related question of “Share a recent example of this topic with others”
#3 – Get people to work with visuals like an ICON
#4 – Share a (short) video about the topic
#5 – Share a quick story about it and then get others connected in to their own story
If we are not given the opportunity to connect in to the topic and what’s relevant, it’s likely that we will disengage from the conversation. What’s important to note in your work right now?
Enjoy your conversations,
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