While I am not an expert with graphical design, and I rely on the trusted services of others to help me round out in this area, I am very cognizant in my own virtual presentations how much my own preferences and styles have changed in recent years.
For many years I used to teach a Presentation Skills training program and one of the things that always stuck with me was the importance t of not cramming too much content onto a slide. We used to call it the Six by Six rule. This rule stated that a slide really shouldn’t have any more than six words across and six lines of text. Today, the Six by Six rule leads to very bulky slides, and we’ve moved in many industries to a focus on minimalism.
Photography has become even more common place and we can create much more of our own imagery through our phones and cameras. If you do need to use someone else’s photos, be aware of licensing use and be sure to purchase commercial rights if you are a business. Unsplash has a great portal of stock photography as do other places.
For each of us, our market may be different and what is visually appealing to one group may not be attractive to another.
With this in mind, here are some questions to consider as you go about designing your slides for your next presentation:
- What is the message you want to communicate through your images?
- What are the main colors which represent your brand (or your messaging)?
- What are your clients inspired, touched, or moved by?
- What is the emotional message you want to communicate?
- What images would communicate these messages?
- What icons describe the story you want to communicate?
- What else is important to check out around color?
For more on color use check out:
Enjoy the focus on color this week,
Leadership | Teamwork | Business Success
Author of multiple books including Effective Virtual Conversations (2017), PlanDoTrack (2019) and From One to Many: Best Practices for Team and Group Coaching (2013)
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