In creating clarity around a particular task, it may be useful to explore the “IS, IS NOT” series of questioning. For example, if I am asking for a series of articles to be written for the team, I will want to clarify items such as:
- 750 -1000 words
- Focused on one specific topic. In this case, a specific product offering.
- Focused on only the benefits of the product and two quick case studies.
- With a clear call to action for people to follow up with an online training resource that has been developed.
- A series of articles
- A replacement for a longer series of posts
- Focused on how to use the product
- Where might you be able to use the IS/IS NOT approach?
Leadership | Teamwork | Business Success
Author of multiple books including Effective Virtual Conversations (2017), PlanDoTrack (2019) and From One to Many: Best Practices for Team and Group Coaching (2013)
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