#TEAMS365 #1927 - Creating a Strong Team Identity

4/10/2019

Team identity and culture is something that we all shape. Team identity is critical in the context of virtual and remote teams. It helps us understand who we are and how we do things. A strong team identity helps me know that as a member of this team, I am expected to:

Raise issues quickly
Rather than complain, seek for solutions
Support others and provide information to others on a regular basis about the work I am undertaking, opportunities I see for collaboration

Ways we can start to form a strong team identity include:

Having the team identity key values. For example, innovation or respect.
For each one of these values, have the team identify the behaviors which illustrate that value. For example, for respect – Consider impact before speaking; take ownership of mistakes; reply to requests in a timely manner (and as a team identify what timely means); when raising issues also offer possible solutions.
Having the team own “How we do things here. What’s acceptable and what’s not”. In owning it, we call out behaviors which are not aligned with our agreements.
Identifying logos, icons or metaphors of what the team is. For example, a team that is about creating a WOW experience might embrace “The Orange Bird” as their mascot.
Creating a drawing or tableaux of what the team is aspiring to. Several years ago, vision boards were very popular. Teams too can have their own team vision board which they can situate in an area of high traffic. If its’ a virtual team, take a photo and include in it any sides you are sharing with your virtual meetings. Review it regularly.

Bad behavior doesn’t just happen. It’s permitted. What are you doing to call it out?

Best wishes,
Jennifer

Jennifer Britton – Potentials Realized
Leadership | Teamwork | Business Success
Author of multiple books including Effective Virtual Conversations (2017), PlanDoTrack (2018) and From One to Many: Best Practices for Team and Group Coaching (2013)
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1 Comment

Hai Snow link

1/13/2020 07:51:09 am

Intention, energy, and time- are the resources, that a person necessitates to begin establishing a team identity. This groundwork starts with a conversation. Clarity, concern, contribution, and commitment- are the 4 C’s of team identity. Being the owner of an organization, you have to give your team members an opening to voice their concerns. Creating a strong team identity can help a team leader to manage his project effectively. It is imperative to encourage the team to reframe its own work procedure, so that the team can create its lasting identity. You need to be aware of the team’s functioning in order to support the parallel throughout the project.

Author

Jennifer Britton - Known for her writing and work in the areas of remote and virtual teamwork, leadership, team and group coaching, Jenn is the founder of Potentials Realized, and a former team leader with global organizations including the UN. She is passionate about helping teams and organizations to do their best work. Potentials Realized is a performance improvement company providing training, coaching and facilitation services. We specialize in support to virtual teams, remote work, and virtual facilitation, in addition to our award-winning coaching and program design services.

Visit our on-demand courses for team leaders and team members here.

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