Who is the audience? What would they like to see or experience? What’s the most important topic for them right now?
Length – shorter videos are usually better – 2 minutes or less
Will the video include photos? Music? Text?
Always be aware of copyright and intellectual property issues
I recently spoke with a group of professional coaches and indicated that using videos as one of the pace changes every five to ten minutes can keep calls moving along. They can also help with focus, and spark some new energy (particularly if it’s an after lunch session).
Videos can also be seen as more novel or memorable, and may be an important vehicle for making things stick.
There’s a compelling case for video creation:
Two different video creation tools I have used in my work are:
Lumen5 and Adobe Spark
Both are easy to use and quickly repurpose content you might have. If you have been following along with the Teams365 blog for a while you may have seen some of the short 2-3 minute Sunday videos I have created, bringing to life many of the blog posts I have written here. While it’s not quite just a cut and paste of the content and the video is done, it is quite a quick process.
This week, take stock of the content you have that could be converted into a video. Perhaps it’s a:
- Blog post
- An article you have written which can be broken down into shorter posts
- A series of tips you have created around a topic
- A response to some of the common questions you receive in your work
Make a list of five to ten videos you could create. If you are drawing a blank, set a timer for 3 minutes and make a list of everything that comes to mind!