Experimentation is not just a strategy for small business and start ups, in fact, encouraging intrapreneurism has been a part of larger organizations for many decades now, including organizations like 3M.
Experimentation and trying things out can be a key business strategy when things are changing. Part of the success of this business strategy is that we also track.
When fostering an environment of experimentation, consider these questions:
- Before you start an experiment, where are you? 📍
- What do the metrics say? 📊
- What do you want to measure?📏
- How long and at what frequency will the experiment last?⏳
- What is your hypothesis? I.e. What do you think will happen?📈
Recently I posted the daily business prompt as part of the #90Days Plan Do Track series over on Instagram at CoachingBizBuilder.
Ways we can encourage more experimentation:
- Provide people with stretch zones
- Work with real business challenges. Encourage a peer exploration of different options and perspectives around key business issues. It might be that you are looking for different ways to get services or products out to market or how to magnify sales.
- Explore opportunities for cross-departmental sharing with a view to learning from other’s best practices and ways of working. This cross-pollination of ideas may lead to new ways of working in your department.
What else might you do to encourage more experimentation?
Jennifer Britton – Potentials Realized
Leadership | Teamwork | Business Success
Author of multiple books including Effective Virtual Conversations (2017), PlanDoTrack (2019) and From One to Many: Best Practices for Team and Group Coaching (2013)
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