This week’s blog post focuses in on the important topic of retention, or memorability of calls.
It’s likely that the call you are hosting today is one of many virtual sessions people are dropping into. What are you going to do to make it memorable?
As I shared in Teams365 15 Effective Virtual Conversations Tip #37 – As Suzuki Writes: “We make things memorable when things are novel, surprizing, emotional and attention grabbing”. What are the things you can be doing to create this?
A couple of things that we can do to make it memorable include:
Jazzing it up – including a video you have created or something a creator has shared on YouTube. (Always be sure to confirm usage rights, and when in doubt, reach out!).
Provide an opportunity for people to talk about their experiences in smaller groups. Check out if breakouts are an option in your platform. If so, could you build in a 5-10 minute section where people share how the topic connects to them and what they can do.
Prime people for the fact that the call is going to be different than usual. Let people know what you can expect. Start your call off differently – perhaps with something more personally involved than others. Note that as people are coming onto a call it may take them a few minutes to get grounded. We may be unfocused based on what we are experiencing.
IN addition to talking about the topic, are there some graphics which can be incorporated into the session? What additional follow up can people engage with? Note that you may want to consider both pre and post work.
As I shared earlier this year in my March 2019 Effective Virtual Conversations calls, Ebbinghaus did initial research on what we retain and what we remember. He created what is now known as the forgetting curve. In essence, as time progresses, as days progressed, we remember even less.
And so how can we boost that? There are several things that he found really made a difference. The meaningfulness of the information, the way it's represented, as well as some physiological factors, stress, sleep, et cetera.
Using some of the techniques I’ve outlined in the first part of the blog post may also help to boost retention. What do you want to incorporate to support enhanced retention?
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